How I see myself compared to other food channels

Competition

Many cooking videos compete on

• Speed to value: how to prepare X in the quickest way,

  • eg. Gordon Ramsay

• production quality: 4K crisp clear food closeups, ASMR,

  • Japanese, Korean silent food channels

• Personality: humour entertainment

  • Joshua Weissman,

• Creativity with food: unusual creations, recreations

  • Babish, futurecanoe

• Science: explain why cooking works and how to optimize

  • Adam Ragusea

Where I compete is in recipe development, ingredients analysis, so it’s definitely not on speed to value, not personality, but more of a new edge by itself.

What I’m not so good at and need pro help

• Describing the taste of food in a concise and full imagery way

Online course - Food Memory Journal: Document Flavors and Recipes (Sumayya Usmani)

• memory of flavour, time, space, emotion = depth in writing

• describe food using words that invoke memory

  • senses

    • taste: flavour, texture

    • smell: nasal feel

    • touch: fingers or hand feeling when eating the food

    • sight: shape, texture, colour

    • hear: sound of the food

  • write so that people can relate to it

    • nostalgia is a common relatable feeling

  • less is more

  • Flavour story

    • Who is the main character of your flavour story

    • How does your character feel by this experience

    • How does your character make others feel by this experience

    • What has been the symbolic change in the character’s life or feelings

    • Why does this story hold significance for you?

    • Why are you writing this story?