What should my videos sound like?

Voiceover definition

Sounds and feel light, hearty, cheerful

Relive the fun experience of making food

Sources of inspiration to sound like

• Gordon Ramsay for food passion

  • Love for ingredients in awe of it beauty

  • Naturally excited about food

  • Alluring voice to describe steps

• Adam Ragusea for radio vibes

  • Loud bright voice for factual analysis

  • Sounds like not reading off the script

Musical definition

• Length: up to 5 minutes

• Looping: yes

  • Video usually starts with a hook intro describing the key takeaway for 30 seconds followed by instructional or descriptive steps (where the music loops as background music), and abrupt end (music fades out)

• Interactive: what does this mean?

• High level:

  • young adult naturally excited about fresh delicious food, learning with curious experiments and honest mistakes along the quest to create fresh delicious food at home.

  • positive cheery vibes that it’s ok to make mistakes and learn and adapt from them

• Low level:

  • modern home kitchen setting using modern cooking tools and traditional methods of preparing food (as opposed to industrial mass produced food)

• Reference tracks:

  • Light pop

  • Chill and lofi

  • Funk

  • Jazz Bossa Nova

  • Orchestra? Jazz? Pop?

• Must not have: corporate tunes

• Must have: strings? I like strings

  • should be evergreen to fit in any type of scenes: action, discovery, failure, delight